Content is Key When Renting an LED Screen

Jumbotron

Published on Thursday, 23 October 2014 09:15

Fire Up Video

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Having the Right Content on Jumbotron Screen Rental

Have you ever heard the saying “Content is king”? Well it could not be more true, especially when renting an outdoor big screen TV monitor.

As the client, you have more at stake than anyone when you commit to having a Jumbotron at your event. How do you make sure you get the most out of your investment? As the saying goes, content is king. Make sure you have it and make sure it is the best it can be. For example, let’s say your content is simply a sponsor loop. You can take the easy route and make a loop of logo after logo. However, I can tell you from experience, the audience will eventually tune it out. You will lose their interest, and your clients (sponsors) will not have received the number of impressions they could have otherwise.

What we recommend is to use exciting video commercials that entertain and inform. Or even have a call to action, like text to receive a coupon only available during show hours.

We also encourage the use of entertaining video that relates to your event. For example if you have a farm show, go out on the internet and grab some funny farm videos. There are a ton available, so take them and insert short clips between the sponsor ads. This will keep eyeballs on the screen so your guests will be entertained, and your sponsors will have more impressions. Win-win!

If you have an event that could benefit from the use of a mobile LED Jumbotron, why not give Fire Up Video a call? We work all over the Midwest and service great cities like Eau Claire, WI, Rochester, MN, Rockford and Chicago, IL, Cedar Rapids, IA, St. Louis, MO, Grand Forks, ND, Lincoln, NE and Sturgis, SD.