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Jumbotron at the St. Paul Winter Carnival Beer Dabbler

LED video wall rental at outside events

Setting up the Jumbotron before the Winter Beer Dabbler

This past weekend’s Summer Beer Dabbler got us reminiscing about last winter when we brought our Jumbotron screen to the Minnesota State Fairgrounds for the Winter Carnival Beer Dabbler…

It isn’t easy to get 10,000 people to freeze outside all day in below zero temperatures, but offering unlimited beer samples with admission is one way to do it. And that’s exactly what they did at the fifth annual Beer Dabbler at the St. Paul Winter Carnival this year. And that’s not all, there were plenty of other activities for the beer-samplers to enjoy.

Bringing the festival to a new location at the Midway at the State Fairgrounds, there were more than 150 local, regional, and national breweries offering samples of the best craft beers around. In addition to sampling a wide variety of beer, guests were able to enjoy delicious meals from a selection of food trucks, dance to their favorite songs at the Silent Disco, get down by the Red Bull party truck, watch snowboarders and skiers get pulled over jumps and rails by winch, warm up by the many fires, participate in many of the activities provided by different breweries at their booths, make an attempt at the world’s largest snowball fight, and enjoy the live music of four great acts, including Valley Meadows, Bigtree Bonsai, Farewell Milwaukee, and Sims. And that’s just some of the fun you could find at the event.

Renting a large mobile screen for outdoor events

The Jumbtron screen in action during the concert

And what better way to give the breweries and other sponsors the exposure and attention they want at an event like this than to put them on the Jumbotron screen?! When companies bring booths to festivals like this, they want to get their name out there as much as possible, and the LED screen is the perfect way to do this. All throughout the day we ran a video loop with the sponsors and breweries to give them the visibility the wanted, towering over all the booths. To keep the eyes on the screen, we would also film exciting events going on nearby, fun shots of the crowd, and live music performances throughout the day. Between all of that, the screen was always a point of attraction for the guests.

Renting the Megatron screen is the perfect addition to all outdoor events like the Beer Dabbler. It really adds that “something special” and makes the event seem larger than life. Attendees will always have something to watch to keep them entertained at all times, and it is a great way to relay and messages that you to deliver to them. And of course, sponsors absolutely love the extra promotion. They likely pay good money to to sponsor these events, so why not give them their moneys worth and keep them happy so they will continue coming back year after year, or even to attract new sponsors. Winter is closer than you may think, so make sure to start planning your events now if you haven’t already. And don’t forget to make a Jumbotron part of those plans! The mobile LED screen offers many advantages to outdoor events, and serves the states of MN, WI, ND, SD, IA, IL, and NE.

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